With the development of transnational satellite television in the Arab world over the course of the previous decade, satellite channels have realized the need to provide their audience with entertainment program that can cater to all viewers from the Maghreb to the Mashreq. In this endeavor, regional reality television shows dedicated to the Arab market have encountered great success. Many satellite channels are now offering reality shows that are either adapted from existing European or American models, or created to cater more specifically to Arab audiences. Recently viewers in the Arab world have avidly followed Superstar (a version of American Idol),
Star Academy (based on the successful French program of the same name),
The Apprentice,
Project Fashion (based on Project Runway),
Al Hawa Sawa (Being - Live –Together, a matrimonial project show), as well as a short lived stint of
Big Brother (a program similar to Survivor) to cite but a few. These reality shows have been very successful among the viewers if statistics are to be believed, but they have not been universally accepted. Indeed, the boom of reality television has been accompanied by much commentary acknowledging the fact that these new format shows have had phenomenal impact on the audience, and the responses to them have varied from the very critical to the optimistic and supportive. The fact is that these reality shows that are meant to cater to Arabs as a whole tend to reflect the differences and gaps between various Arab countries and cultures, despite the Pan-Arab flavor that producers try to instill in them. This paper will review the main responses of the Arab world to these reality shows, with a specific focus on its two most successful examples, which are Lebanese satellite channel Future TV’s
Superstar, and Lebanese Broadcasting Corporation’s
Star Academy, which have been airing since 2003, with no sign of abating success.
Music Based Reality Shows
Superstar and
Star Academy, which were launched Lebanon-based Future TV and LBC respectively, have been by far the most successful of reality shows in the Arab world. Both shows are competitions where young Arab men and women from all corners of the Arab world, compete for the title of best singer/performer, with an album deal and regional tours being part of the prize. This idea is very enticing to the youth: the Arab music industry is a booming one, with stars the like of Lebanese singer Nancy Ajram earning millions in CD sales, private performances and brand sponsorships, at the tender age of 25. Other successful performers, such as Lebanese femme fatale Haifa Wehbe also receive high earnings despite the obvious lack of talent or voice. In a region plagued by unemployment, the idea of conquering the music scene and making (relatively) quick and easy money is one that caught the fancy of many young men and women. When
Superstar and
Star Academy first launched their casting calls, they received thousands of applications from around the Arab world.
Superstar is modeled after UK
Pop Idol and US
American Idol. Unlike them, but much like all reality TV shows in the Arab world, the contestants are chosen from different Arab countries, with auditions taking place in many Arab capitals, namely Beirut, Amman, Cairo, Damascus, Tunis, and in the Emirate of Dubai. After the first season’s resounding success, audition cities increased in number, adding new Arab destinations and even non-Arab cities with large Arab Diaspora communities . Subsequent seasons included auditions in Paris, Sydney, Montreal, Los Angeles, and Detroit.
Superstar follows the pattern of
American Idol: a first round of episodes shows the auditions, with many comic scenes as not quite talented hopefuls try out in front of three judges, Elias Rahbani, a prominent Lebanese composer, and two or three other judges, depending on the season. All of the judges are renowned experts from the music field. The competition starts with a certain number of contestants, who, as the show progresses, are eliminated not only by the judges but also by the viewing public whose votes can influence the final selection. Votes can be placed either online or by placing calls to special numbers assigned to the contestants, during the airing of each weekly episode and the week following it.
LBC’s
Star Academy is modeled after the French program of the same name. In this show, 16 finalists called “students” of the “Academy” are share living quarters, in what is effectively a kind of boarding school for the performing arts. The eight young women and eight young men take singing, dancing, and acting classes, as well as any other classes that might enhance their stage performance and presence. They were taught about the virtues of good diets, and had morning exercise classes they had to attend, because physical appearance is important for life in the limelight. They were regularly reprimanded for late attendance or absence. Star Academy’s full reality TV format meant that the students were filmed all day, while they cooked, did minor chores, rehearsed, argued or simply hung around the house. LBC launched a new station
Nagham (meaning Melody), which broadcast the students’ tribulations 24 hours a day, with cameras even sending feeds from their separate sleeping quarters at night. The show aired one-hour episodes daily, with a prime time 2-hour gala performance and elimination on Fridays, on both the LBC terrestrial and satellite channels during the 4 months of the competition.
Star Academy and
Superstar were first broadcasted during a period of particular tension in the Middle East. (Kraidy, 2007). An escalation in tension in the Israel-Palestine conflict, the beginning of the American led war on Iraq, a deterioration of the relations between Lebanon and Syria, among others were the contextual setting for the shows. Satellite television was abuzz with stories of conflict and war. Arab youth were tired of political programming, which they felt was depressing on one hand, and not necessarily related to their needs and desires (Karam, 2007). The two shows, which were specifically targeted to them, offered a welcome diversion from the dreariness of newscasts. Music, competition, and fashionable trendy performers attracted their attention directly. They were also already familiar with the original Western versions of the show, and were happy to see an Arab version developed, where popular and familiar songs were performed.
Superstar, which was the first to be launched, was an immediate success. It quickly gained popularity among both the young and the old. The finale of the first season is reported to have been followed by 30 million viewers, and to have garnered four million votes from all over the Arab world on that night alone.
Star Academy, which soon followed managed to eclipse
Superstar. LBC had pulled all the stops to create a television extravaganza. The ability to follow the “students” throughout the week, with daily shows, and throughout the day on
Nagham proved to very appealing to viewers. A ticker tape running at the bottom of the screen on
Nagham TV (as well as on other competitor music channels) was proof of the tremendous success of the enterprise, with people sending messages to their favorite contestants daily. It is reported
Star Academy on prime night captured the senses of 80% of the Lebanese public, and almost 40% of Saudi viewers.
Entertainment and Politics
Although the shows aspired to be unifying factors in the Arab world, bringing together people from different countries and diverse backgrounds, the truth of the matter was that they managed to expose as much separation as unification. Under the Pan-Arab mantle that they cloaked themselves with, indeed the contestants of both shows strived to become the new “Arab World Star”, competition between the contestants became a symbolic contest between the countries that they represent. The voting of the public as well reflected political and national alliances as opposed to voting for actual talent and skill.
Superstar was a “ political barometer” for “Lebanese-Syrian relations” (Kraidy, 2006).
In its first season in 2003, when Lebanese contestant Melhem Zein was eliminated in favor of the Syrian contestant Rowayda Attiyeh rising to the final round, riots erupted in Beirut. At the time, political tension was strong in Lebanon, with Syrian control evident politically and economically. Syrian intelligence had effectively put in place their own security apparatus in Lebanon, where the competition was taking place. Rumors circulated at that time that Syrian intelligence had even effected this most trivial elimination. Two years later, in 2005 Prime Minister Hariri (who happens to own Future TV, producer of
Superstar) was assassinated and popular belief saw Syrian involvement in the matter. The Syrian troops and other intelligence officers withdrew from the country soon afterwards. That year, Syrian contestant Shahd Barmada reached the finale. Kraidy notes:
As Barmada walked to the front of the stage in a long shimmering beige dress to perform a song by Warda al-Jaza’iriyya, the camera zooms into a medium shot showing Barmada from the belt up. Suddenly, the screen is obscured by the back of a man whose graying hair betrayed his age. As he moves away, the man who turns out to be Barmada’s father reveals a large Syrian flag which he had just wrapped around his daughter’s shoulders. With a forced smile following a brief moment of what seems to be intense unease, Barmada removes the flag and throws it on her left shoulder, without interrupting her stunning rendition of Warda’s song. The young woman who has spared no effort in portraying her participation as a personal, artistic achievement unrelated to politics had found her body hijacked by patriotism. Getting rid of the flag was an untenable proposition; so putting it on one shoulder was the next best option.
That night Barmada lost to the Saudi contestant, but the press in Syria was abuzz with questions about how fair the treatment of Barmada had been. Did she not win because she was Syrian? Did the Saudi contestant win because of the well-known links between Saudi Arabia and the Hariri family? Although it’s not unnatural for people to vote for the citizens of their countries, reactions to
Superstar went beyond the patriotic and into the specifically political. This was also directly visible in the direct aftermath of Hariri’s assassination on
Star Academy, where 10 days of mourning were observed and the first episode following the incident had all the “students” singing patriotic songs, and the Syrian contestant being immediately voted out by the public. The shows also provided the public with a vocabulary that they could use in political protests. (Kraidy, 2006). In the aftermath of Hariri’s assassination, demonstrations erupted in Beirut demanding the resignation of both the government and then president Lahoud, as well as the withdrawal of Syrian troops. One banner used held the picture of Lahoud with “nominee” and “call 1559” written under it, in the same way that contestants are advertised on TV and in print. However, it also alluded to the fact that Lahoud was generally perceived as a Syrian pawn, and was nominated instead of being elected president, and 1559 is a reference to UN resolution 1559 calling for the withdrawal of Syrian troops from Lebanese territories.
One interesting reaction to
Superstar and
Star Academy was not quite political, but had to do with the politics of democracy. Many sociologists and people in academic circles insisted that one factors in the success of these shows was that young viewers were given the chance to vote. Most Arab countries are not democratic, and if they are, the youth still have no chance of being heard let alone making a difference.
Superstar and
Star Academy gave the youth direct influence on the selection process and the results were close. Some contestants lost by a mere 5% of votes, something Arab youth is largely unfamiliar with in the real democratic process, after all most presidents are (re-) elected with 99% of the votes. What is usually considered a “low-culture” pop product in most western countries was highly acclaimed in the Arab world as giving people a chance to experience a real voting process, and creating a new “public sphere” for traditionally passive audiences? The interlinked format of TV, text message, phone and Internet voting, allowed people to express opinions that were hardly ever heard, even if the opinions were only linked to music.
Social and Cultural differences
Star Academy, the more popular of the shows, received more negative criticism than its counterpart. Indeed many accusations were leveled against it, because of its “reality TV” format. The “students” of the Academy shared living quarters. While this is not a frequently observed phenomenon in Lebanon where the show is produced, it is not frowned upon either, and taken in stride as part of the premise of the show. Lebanon is widely perceived as the most Westernized country in the Middle East. More accurately, Lebanon perceives itself as such. Its constitution states that it is a country with an “Arab face”, thus falling short of officially declaring itself an Arab state. “Arab” is perceived to mean exclusively Muslim, while Lebanon prides itself on being multi-confessional (the constitution requires that the president be Christian Maronite, the prime minister Sunni Moslem and the head of Parliament Shiite Moslem thus ensuring the balance of political powers of various sects within the country). Lebanese satellite channels are known for having scantily and ornately dressed female presenters, and
Star Academy hosts and “teachers” in particular spoke a mélange of Lebanese Arabic, and French which not all contestants understood. The Lebanese public is generally bilingual, speaking either French or English, but French specifically is the language of the elite, and is a throw back to the times of the French mandate. By using French liberally, the Lebanese tended to assert a cultural superiority on the other contestants. (Khatib). The producers probably received a lot of comments, because the contestants, teachers and hosts were later asked to stick to Arabic, whatever dialect of it they speak. This was not always a successful move, as dialects from the Maghreb (Tunisian and Moroccan) were not easily comprehended by contestants from the Levant or the Gulf, and vice-versa.
The success of
Star Academy greatly worried more conservative countries. Saudi Arabia where viewership is reported to have been as high as 40% witnessed an uproar. Saudi clerics denounced the program as adopting Western codes of conduct and behavior, which are essentially incompatible with their particularly conservative Wahabi values. The idea of total strangers of both sexes sharing living quarters, in which the women were not decently covered from head to toe, was deemed highly immoral “
haram”. One cleric went so far as calling the show “a whorehouse”. Indeed a fatwa (a formal religious edict) was issued, urging people to abstain from watching the show or participating in the voting process, warning them that it is the “Academy of the Devil” (Kraidy, 2006). Interestingly, the
fatwa not only addressed audiences, but businessmen as well. Indeed, it asked them to stop funding and sponsoring Star Academy and other similar nefarious shows. As a consequence, Saudi’s telecom provider STC actually did ban calls from being made to vote for candidates, although the measure was useless, as Internet voting was still possible. But the call to business men reflected deep understanding of the financial workings of network televisions, as Star Academy’s channel LBC has shares owned by Saudi Prince Walid Bin Talal. As such the clerics were directly exhorting ruling family to obey Islamic Law. Tapes condemning the show and castigating the viewers, made by clerics during sermons quickly inundated the Saudi market. Websites mushroomed denouncing the show as un-Islamic. Another charge was directed against
Superstar and
Star Academy, whereby these shows gave women too much power, (when female contestant were victorious in elimination rounds against men). Ironically, they condemned the show not for portraying women as “sexual objects”, but as “agents” wielding power.
The Kingdom of Saudi Arabia was not the only Arab country to voice displeasure at the shows. Algeria found the show to be an immoral Western import and stopped broadcasting it on the state-run channel. It was however, still available on satellite. In Kuwait, a fatwa condemned
Star Academy in the wake of a performance by its artists in Kuwait city. The ensuing controversy led to the minister of Information losing job.
Other reality TV shows
The controversy surrounding
Star Academy and
Superstar did not cause the discontinuation of the programs. However, other programs did not fare as well.
Big Brother, which was set in Bahrain, was canceled after it had been on the air for less than 2 weeks, when controversy erupted due to a male contestant kissing a female contestant (on the cheek, or on the mouth the reports are conflicting). Bahrain, a minuscule kingdom off the coast of Saudi Arabia, had hoped to increase tourism revenues by hosting the MBC produced show, thus promoting the island. The European versions of
Big Brother were considered scandalous in Europe, but the Arab version was conceived very innocently with no unnecessary encounters between male and female contestants, separate quarters to sleep and spend time in, and a very conservative dress code for the girls. However, the fatal kiss drew so much negative comments that it was promptly taken off the air. Critics comment though, that had the show been filmed in Lebanon, it would not have been canceled…
Some shows tried to formulas that would be acceptable in terms of values portrayed:
Al Hawa Sawa invited 8 women to compete for the “best bride” title, the winner of which chose one of 6000 grooms who sent marriage proposals by video, all this under the watchful eyes of the girls’ mothers. The show claimed to promote marriage and obedience to the parents, two important values in the Arab world. In Dubai,
Green Light is a reality TV show for Islamic charity, where contestants have to accomplish charitable missions, without a budget, on a tight deadline. In Tunisia, advertising and production giant Karaoui & Karaoui created
Star Academy Maghreb, but it was unable to draw enough viewers away from LBC.
Conclusion
Reality TV shows have definitely impacted life in the Arab world, although opinions vary on how beneficial the effect really is. It will be interesting to follow their development over time. Will they remain a success? Will they still challenge values? Will they still be condemned by clerics? Will they cause (more) political change? One thing is certain, if these shows are discontinued, it will not be because the producers felt it was necessary. On the contrary, they love this format, which is cheaper to produce – minimal appearance of stars. If these shows do decline in ratings, this will confirm the pronounced influences of politics and religion on culture in the Arab world.
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